[VIDEO/Semester 1 Final Task] Producing a Public Service Advertisement (PSA): PLASTIC BAG DIET

The video I attached below is the work of my group to get our Semester 1 Final Exam (UAS)'s score of Copywriting subject. This assignment was given by Mr. Romel Noverino, our lecturer for the subject.

Here I'd like to write down my members' names alongside our NPMs.

1. Doni Yulianto 12616166
2. Emerald Novitasari 12616328
3. Giovani Vironica Shanty 13616056
4. Mawarni 14616321
5. Siti Ainun Hayatul F. 17616078

                        

[GROUP ASSIGNMENT] Media Literacy Concepts and Persuasion Techniques

Media literacy is defined as the ability to access, analyze, evaluate, and create media. According to the Center for Media Literacy, media literate youths and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media.

There are a number of Media Literacy Concepts and Persuasive Techniques. Here we present a sample per each for the two points of media literacy concepts and four (out of forty) points persuasive techniques.

Media Literacy Concepts:
1. Text and Subtext
2. Changing the media system is a justice issue; and

The persuasive techniques are:
1. Beautiful people
2. Maybe
3. Glittering generalities
4. Straw man

Download here Media Literacy full (pdf file).